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Where and how you can use HTML5 animation

Where and how you can use HTML5 animation

In addition to the «classic» use in advertising animated banners, HTML5 animation can be useful in other ways:

– animation of parts of the site;

– game animation;

– interactive banners and postcards;

Playable Ads;

– animation of instructions and training for users.

Parts of the site

There is often an advertising banner or slider on the website. In order to reinforce the accents and perception of information by users, this banner can be animated with the usage of HTML5 technology.

In addition to advertising banners and product spots, the site has small but important graphic elements – icons, downloads, buttons. All of them can be animated in the same way.


Perhaps you have not even thought about it, but with the help of HTML5 animation you can make a small advertising game or an exciting quest for the users of your site. You will be able to tell your customers more, and they will spend more time on your site.

Interactive banners and postcards

It is interesting and memorably to congratulate clients and colleagues with an animated HTML5 postcard. In this case, you can both just watch the animation and take part in a small interactive.

Playable Ads

This is an interactive advertising format: with its help, the user interacts with the message embedded in the advertisement through a mini-game. For the first time, this Playable Ads format appeared in the gaming industry, as it was important to show users not only the game design, but also the gameplay itself.